Unbrand America

Adbusters has a new campaign. I agree with what they are saying (and I like the NY Times ad), but I think I might have liked the concept even more if they had narrowed the focus. It's both anti-consumerism and anti-Bush, and while I realize it's easy to tie those things together, I think the campaign might have been stronger if they just chose one.



The anti-consumerism side makes me think of William Gibson's book Pattern Recognition. I can't remember if I've written about it here before, but it has some great stuff about being sensitive to logos. I paid full price for the hardcover at Barnes and Noble (something I don't usually do) and I thought it was worth every penny. Plus, it has a pretty cover and looks nice on my shelf...